
Web & social media
Infographics — charts, timelines, graphs, infoboxes, and
more — are nearly always a companion to my writing. Explore
why and how I intentionally use each tool, and see how
I utilize social media to promote my work.
DATA JOURNALISM
The clock read 3:00 am but I was still crouched in front of my laptop, piecing together interview transcripts and designing multimedia graphics to supplement my reporting. Over the course of my high school journalism career, I’ve been eager to cover a wide variety of topics, from wildfires to disparities in elementary music education. To me, writing an article isn’t just about presenting the facts; it’s about listening. Whether I’m speaking to students at schools adopting new phone policies or to pharmacists concerned by the divisive stance on vaccinations, I always strive to focus on the voices that matter most to the story. I seek out individuals who will enrich my article with their informed perspectives, but also people who challenge and deepen my own understanding.
My dedication has revealed one of my greatest challenges as a storyteller: restraint. Because I care so deeply about properly conveying the perspectives of my sources and amplifying their voices, I often write pieces well over 1000 words. My longest piece — an exposé on poultry mistreatment in commercial farming — sprang from my desire to convey the sense of rage and horror I experienced after speaking to activists and researchers.
Multimedia became my saving grace.
I’ve found that through infographics, charts, and audio summaries, I can cover my topics in a detailed manner, in ways that are now more engaging and clear for my audience. For example, in a story about California’s mandate for Native American history education, I created an interactive timeline to highlight the government’s long-standing policies toward Indigenous peoples that helped contextualize their skepticism and distrust. In a multimedia feature examining how apps exacerbate the challenges youth face, instead of repeatedly listing usage statistics, I consolidated the data into an interactive graph on Flourish that allows readers to sort by app with a single click. Multimedia tools have allowed me to continue honoring my commitment to ethical, thorough reporting without overwhelming my reader.
FLOURISH
One of my favorite tools for data visualization is Flourish. Statistics can be hard to grasp when presented only as numbers, and people tend to respond better to charts, especially in pieces with a lot of data. Including visualizations helps emphasize key points and makes the content more accessible, so I try to include some form of data visualization in nearly every article I produce.
I’m also very conscious of the visual appeal of these graphics, since presentation plays a big role in keeping readers engaged and preventing them from feeling overwhelmed by walls of text. To maintain a cohesive and professional look, I choose color palettes based on the feature photo and often match the colors of chart elements to ensure a cohesive, professional design throughout the piece.
INFOGRAM
If there’s one enemy I contend with constantly as a journalist, it is my audience’s attention span. This is especially true in multimedia features that span thousands of words, where sustaining engagement requires more than strong coverage.
To prevent my long-form pieces from feeling too daunting of a read, I strategically incorporate larger, interactive infographic elements instead of relying on multiple isolated charts. These visuals serve multiple purposes. First, they consolidate information from diverse sources and allow me to format it all into a cohesive presentation, eliminating the need to include numerous graphs. Second, I get to use the structure of a long-form article properly. For example, in my news beat on the Gaza ceasefire, I used an infographic to clearly outline the ceasefire terms in full detail. This let me preserve valuable article space for components that I actually wanted to use more of, such as compelling quotes. Finally, thoughtfully designed vertical visuals improve readability and create a more dynamic, engaging experience for readers.
When building these infographics, I like to use Infogram’s pictorial and interactive dropdown features. These tools can help readers visualize impact in tangible ways because representing affected populations through visual and proportional graphics makes the scale actually interpretable. I also utilize a range of circular visualizations, including pie, donut, and semicircular charts, selecting formats based on what best communicates the data’s structure and emphasis.
Note: The interactive features of these infographics aren’t visible on this site due to platform restrictions on embedded code. Please use the buttons on the right to access the full interactive versions.


KNIGHT LAB TIMELINE
Interactive infographics, especially timelines, are extremely effective in diversifying traditional data visualizations like charts and graphs. Not only do they show your deep commitment to the topic and the research you completed, but they also allow readers to engage with visually rich information at their own pace.
I utilize Knight Lab’s TimelineJS, a tool that creates timelines using a Google spreadsheet, to help present developments chronologically. These graphics help readers both understand and remember progression and cause-and-effect relationships in a way that static graphics cannot.
Note: The embedded timelines do not display on this site because the platform restricts certain embed code. Please use the buttons below to view the complete timelines.


INFOBOXES
One tool I use to preserve space for stronger narrative writing while still demonstrating in-depth reporting is infoboxes. While many publications use them to list resources or contact information, I use mine to incorporate additional perspectives that might otherwise interrupt the flow of the main story.
For example, when I reported on disparities in music education across local middle and elementary schools, I had interviewed numerous students. However, the article was already thousands of words long, and fully integrating each of their narratives would have disrupted the pacing. Instead, I grouped several students’ stories from one particular school into an infobox, which allows readers who want a deeper understanding to engage with those perspectives without swamping the primary structure of the piece.
I applied a similar strategy in another multimedia feature where I interviewed more than nine sources. Using infoboxes allowed me to amplify their voices and preserve depth of my reporting, while maintaining clarity in the main article.

SOCIAL MEDIA
In an increasingly connected world, social media is one of the most important tools for promotion, and Instagram has been especially effective for sharing my work.
It’s also helped me understand my audience better. Through analytics, I can see who’s engaging with my posts, when they’re most active, and what kinds of content get the most interaction. That information helps me adjust how I share my articles.
By using Instagram and X intentionally, I’m able to reach the audience I care about and bring more attention to the stories I’ve spent so much time reporting and producing.
Learn more about the specific strategies I use to expand my reach.
Article promotion
After publishing an article, I create a post that includes a concise summary and a compelling quote, and I tag the individuals featured in the story. I also tag my school’s media account to expand the reach beyond my own followers.
One of the ways I increase exposure for my articles is by reposting the original post to my story and building around it: adding the headline, a compelling quote, or a short blurb that gives a taste of what the story is about.
The most important part is including a “Read Here” link or link sticker that directs followers straight to the full article. This significantly increases engagement because it eliminates extra steps; instead of navigating from the post to my bio to find the link, readers can access the story immediately.
Posting to my story is just as critical as publishing the original post. I intentionally use striking colors and varied fonts that align with the feature photo and overall tone of the article, creating a more immersive and cohesive experience for viewers.
Photo gallery promotion on stories
For photo gallery promotions, I use the same method by including a direct link that leads viewers straight to the full gallery. Making access immediate reduces inconvenience and increases the likelihood that people will actually click through.
I’m also intentional about which images I feature. I typically select the three strongest photos, featuring usually expressive people (or animals, when relevant) because those naturally draw attention and ideally create an emotional connection with the viewer. Strong visuals have the power to stop scrolling in a way text often can’t.
These gallery previews keep my highlights and stories engaging. Instead of constantly promoting text-based articles, I’m diversifying my coverage visually on Instagram, making my overall social media presence feel more audience-based and thoughtful.
Collaboration posts
One feature I frequently use is Instagram’s collaboration tool, which allows a post to appear on multiple accounts simultaneously. This has been especially impactful for larger coverage packages.
During our school’s heritage fair, I worked alongside four other student journalists, and by collaborating across our journalism accounts, we were able to significantly broaden our exposure to our shared target audience: students.
Posts created through collaboration consistently receive far more engagement, often three to four times the views and interactions compared to posts shared only on my own account.
Instagram insights
I check the insights on my posts regularly since my journalism account is in professional mode. This helps me see what topics people are most interested in — usually stories about our school community — and how they engage with the content. I typically save the posts that are interacted with the most to see what kind of content resonates with my audience, which guides the way I create and promote future stories.
My posts typically get over 1,000 views, thanks in large part to sharing and reposting them on my personal account, which helps expand visibility beyond my immediate followers. As a result, many of the views reflected in my analytics come from nonfollowers, demonstrating that my work is reaching audiences outside my core base.
X
My audience on X is smaller, but it’s important to maintain a presence across multiple platforms. On X, I typically share a single attention-grabbing sentence along with a link to the full article, making it easy for readers to access. Our school publication also promotes articles and retweets posts, which helps extend the reach to a wider audience.
The main challenges I face on this platform are the limited word count for captions and engaging users outside my immediate followers. Because of these constraints, I have to be very intentional with wording and focus on crafting a strong hook to draw readers in.






















